Richard Ziade’s resume to date conveys a curiosity and passion for exploring new experiences (or a short attention span problem, depending on how you look at it). After graduating from law school in 1995, Rich took a hard left-turn back towards his true passion: design and technology. After dotting around from Big Company monoliths to Internet startup (and back), Rich finally stopped looking for the perfect place to work and decided to start something on his own: Arc90 was born in the summer of 2004. Rich is the voice behind basement.org, a blog about design and technology trends.