Jeffrey MacIntyre
Jeffrey MacIntyre is the Managing Director of Client Services at Arc90.
He leads the content strategy and information architecture practice.
A noted content specialist, Jeff is perhaps best known for coining the “Day 2 problem” of content strategy, and as co–author to A List Apart‘s landmark introduction to the field. He draws on publishing and product development fundamentals to shape content strategies, with specific expertise in how they incorporate editorial and programming. Jeff is particularly interested in wider trends in content production and consumption.
He has worked — independently, in–agency, and alongside some of the brightest minds in content strategy and UX — for Arts & Entertainment Television Networks, Best Buy, Condé Nast Media, Thomson Reuters, University of Michigan, Washington Post Company, and Yahoo! to solve their content challenges. Jeff is an advisory board member of Readability and Semi–Clear Logic.
Jeff is also a New York Times–published freelance writer whose commentary on digital culture and media appears widely, from Wired to Slate, and many points beyond.
He lives in the Hudson Valley with his wife and son.